Since 2004, Slam Dunk for Diabetes camps have been a place where kids with Type 1 and Type 2 can play basketball, laugh and share stories. They also learn more about managing their health through food, insulin, exercise and best of all – hanging out with kids who are just like them. Along with my EPIC team, we heightened the look, feel and how SD4D tells the world who they are online. We wanted to create an image which didn't focus so much on the disease; but more on the kick-ass basketball camp where they can make some new friends, learn and be inspired.
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