Have a Hero on Hand
Zoll had an extremely vital product called the Powerheart G5 AED (Defibrillator), they needed to market to safety managers, directors and specialists working in plants, warehouses and basically work forces which have a lot of people on staff. I worked with their ad agency, Dorn Group, to create an emotional and informative campaign using Linked In posts/ads, emails and banners to show how this AED can help almost anyone save lives.
Concept Statement
Linked In post 1
Linked In post 2
Landing Page
Carousel Ad
Email #1
