When Covid season hit, I started looking for ways to give back.
Culinary Care is a non-profit organization whose mission is to deliver healthy and delicious meals to those impacted by cancer. While the pandemic affected us all, cancer patients across the Chicagoland area were challenged even more. As volunteers through EPIC (Engaging Philanthropy In Creatives), and having assisted with their branding in the past, we collaborated with Culinary Care to create social posts for Facebook and Instagram to build awareness and drive donations for #GivingTuesdayNow. Giving Tuesday is a global day of giving and unity.
Over $9,000 was raised and more than $19,000 was activated from a matching grant opportunity. This was a great win for Culinary Care, as they raised about $2,000 during the previous year. The long term goal was to also provide Culinary Care a cohesive strategy to engage, inspire and activate people to give beyond #GivingTuesdayNow.
Social Copy: Give a meal to those who need it NOW. While Covid-19 is keeping us all apart, let’s send a little love to patients fighting cancer across Chicago, so we can feel a little closer. Every $1 you donate will be matched by $2 from the Coleman Foundation, to provide delicious, gourmet meals from local restaurants. #GivingTuesdayNow #OneLessWorry
Social Copy: Give a meal to those who need it NOW. While the Covid-19 pandemic is affecting us all, there are cancer patients across Chicago who are being challenged even more. Let’s help out by taking one thing off their plate, and putting a delicious meal on it. Every $1 you donate will be matched by $2 from the Coleman Foundation, so the gratitude can go even farther. #GivingTuesdayNow #OneLessWorry
Social Copy: Give a meal to those who need it NOW. During these challenging times, patients fighting cancer across Chicago are more isolated than ever. Let’s show them a we're here for them by donating a hot, gourmet meal from a local restaurant. Every $1 you donate will be matched with $2 from the Coleman Foundation, making it 3x times the LOVE. #GivingTuesdayNow #OneLessWorry